Richard m kovacevich biography husband

Born: October 30, , in Tacoma , Washington. Although the headquarters were in San Francisco , Kovacevich's approach was decentralization, each local store acting as a center for customers' financial service needs. In Wells Fargo was the fifth largest U. Forbes highlighted Wells Fargo as the 12th largest U. Kovacevich wrote for the company Web site: "We learn from each other.

That's one of the advantages of being big. The company ranked number one in the industry in the areas of retail banking, small. Kovacevich summed up his managerial philosophy as follows on the company's Web site: "Integrity is not a commodity. It's the most rare and precious of personal attributes. It's the core of a person's — and a company's — reputation.

I believe there are two important reasons. First and foremost, our people.

Dick Kovacevich and John Stumpf explain how we're doing.

We have the most committed, talented, experienced, innovative, and caring people in our industry. The second reason is that for 15 years we've demonstrated that our business model — diversified financial services, not just banking — and earning all our customers' business does work. Kovacevich was a visible and accessible CEO, qualities that matched well with the company's first product — service.

Kovacevich's name and face became almost as synonymous with the corporate image as the Wells Fargo stagecoach that had once securely delivered money. Kovacevich's summary of the company's vision and values on the Web site read: "Our product: Service.